Trusted by leading retailers such as Arcardia Group, major telcos like Vodafone, and innovative direct-to-consumer companies such as Inkbox and Wonderbly, Critical Future has specific expertise in consumer facing industries.

Solutions include:

• European market entry strategy – supported a major British brand to expand into Europe
• US Market expansion – complete United States expansion strategy in retail
• Middle East – ME expansion strategy for Telco
• Strategic plan – helping a high-growth consumer business prioritize which segments to focus on
• Pricing – machine learning tool to optimize retail prices
• Data Insight Platform – build a tool to provide insights on retail performance, profitability, ROI, marketing performance, combined with a predictive models.
• Predictive modelling for customers – developed a machine learning based predictive model on customer targeting