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Digital Marketing Services

Marketing has not always been digital. As the word puts it, marketing goes hand in hand with the market. 

As all of us have witnessed, the market has transformed to a new, online world, where customers can access products and services, just by clicking a button – it’s like Alice in Wonderland, right?

This digital transformation was, without a doubt, accelerated by Covid-19, urging for the need to make things more contactless than ever before. 

Who would have thought that you would be able to test your favorite lipsticks from the comfort of your own home, just by using the front camera of your mobile phone?

Or be able to attend a particularly important meeting for your business, just by clicking on a link? Astonishingly, nowadays, if you have access to a device connected to the internet, it means that you have access to everything. 

Even if you own a relatively small store located in a farraway neighborhood, you could be the new talk-of-the-town, with the right digital marketing strategy. 

The power of digital marketing -and especially when used in the right way- creates endless and equal possibilities for all businesses. 

The future of commerce – The pandemic converted non-digital consumers to digital consumers across markets

Did you know that global e-commerce sales accounted for $4.9 trillion in 2021, alone, and are expected to reach an astonishing $6.5 trillion in 2023?

And how will this affect your business? 

Traditionally, a visitor walks into a store and makes a purchase, which automatically transforms him into a customer. In e-commerce, sales are driven by multiple and diverse factors and can transform an e-commerce website visitor into a customer, when specific elements have been taken into account by digital and e-commerce specialists. 

You would probably ask yourself ‘How is this possible?’ or ‘what am I doing wrong?’. There is a high probability that all your choices and actions are completely right. What you may haven’t thought of, however, is the chance that you haven’t approached an expert, who can put your ideas into practice, tackle all your issues and take a serious stand on your challenges. 

This is what we, at Critical Future, are here for. 

What can Critical Future do for you?

Our experienced specialists use state-of-the-art techniques and insights, offering your business the ideal Digital & E-commerce strategy.

Critical Future provides you with the best-in-class practices for your business, including:

Market & Trends analysis

  • Customer needs Analysis
  • SEO analysis
  • UX/UI optimizations 
  • Digital marketing plan & creative marketing
  • New marketing channels 
  • Strategic recommendations
  • Implementation plan

Together, we can transform your business and help you adapt to today’s market trends

Case study

 

Belfast – Allskinstore 

 

Client

Our client is a skin clinic in Ireland, which also launched its own e-commerce website, in order to sell dermatologically approved skin care products. 

In their own words: “Our mission is simple: to go beyond the routine. It was launched to always offer the most superior skincare products in partnership with some of the UK’s top dermatologists.”

 

Goals for client 

Our client is further looking to enrich their digital strategy by developing an e- commerce strategy, their social and online presence in order to further grow the company.

 

What Critical Future did:

We worked closely with our client and provided a full report on how the skin clinic can capture the Irish market, and ultimately global market with an Ecommerce strategy, focusing on their top service and products category:

 

  • Our consultants developed an analysis on the e-commerce market, revealing a growth of 6.18% CAGR in the market of interest, while US, Japan and China were found to lead the global market. Additionally, UK ranks 3rd in Europe, presenting a great opportunity for our client’s further expansion.
  • Our trends analysis identified AI/ML technologies, personalization and sustainability as the key trends in the market, followed by ethical and “green” skincare and transparency of ingredients. 
  • Our competitor analysis adopted an e-commerce focus but also took into consideration a holistic view on positioning and value propositions, revealing the leading companies in the market and their competitive advantages, both within the UK and globally.
  • Our customer needs analysis identified millennial women as the dominant group in online shopping in the skincare market. Of particular interest, also, was that 67% of the total online buyers trust social media influencers before proceeding to a purchase, highlighting the importance of strong social media presence for our client. Product customization constitutes customers’ top priority.
  • A detailed SEO analysis conducted by our experts, revealed not only the on-site SEO elements, including the Core Web Vitals, Meta tags, URLs, Files, Security, Speed, Usability, but also did it reveal the off-site SEO core elements, focusing on the backlinks. Our team also provided a full SEO competitor analysis, based on the competitors’ online SEO, while also providing the keyword competition of all websites, including our client. The SEO analysis identified the elements that need improvement for our client to stand out in the online market, providing also strategic recommendations for its optimal online presence. 
  • Website strategic recommendations made by our experts highlighted the importance of a mobile friendly design for our client, due to the massive growth of mobile commerce, pointing out also, the UX and UI development of our client’s website for optimal results. In addition, live stream shopping, customer reviews and simple product descriptions were also recommended by our team.
  • A seasonal subscription model adapted to customers’ needs and a loyalty program were proposed to our client, with the aim of creating a unique personalized experience with high retention rates for customers. 
  • Our analysis urged the need of investing in guerilla marketing for high impact with low cost and viral marketing on social media, particularly on Instagram and TikTok, while podcasts were pointed out as a medium for marketing with exponential growth in the last few years.
  • Shoppable media like Instagram’s new features in 2022 were highlighted as a potential selling platform for our client, while Amazon was also pointed out as a potential seller.
  • APAC’s significant growth combined with the male beauty trend dominating the Chinese and Japanese market, present a great growth opportunity of expansion for our client. 

Sources 

https://www.euromonitor.com/article/understanding-the-digital-beauty-consumer   

https://blog.weglot.com/ecommerce-trends-2021/

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