Adam Riccoboni is the founder and CEO of Critical Future. He is an award-winning entrepreneur, founder of high-growth businesses, as featured in the Financial Times, ESPN, BBC, USA Today, and other sources.

He is also a lecturer and an AI author. Adam’s recent book The AI Age was published in January 2020. He was ranked by Young Guns as one of the best new entrepreneurs in the UK.

Adam has successfully managed hundreds of consultancy projects from world leading brands.