Trusted by leading retailers such as Arcardia Group, major telcos like Vodafone, and innovative direct-to-consumer companies such as Inkbox and Wonderbly, Critical Future has specific expertise in consumer facing industries.
Solutions include:
- European market entry strategy – supported a major British brand to expand into Europe
- US Market expansion – complete United States expansion strategy in retail
- Middle East – ME expansion strategy for Telco
- Strategic plan – helping a high-growth consumer business prioritize which segments to focus on
- Pricing – machine learning tool to optimize retail prices
- Data Insight Platform – build a tool to provide insights on retail performance, profitability, ROI, marketing performance, combined with a predictive models.
- Predictive modelling for customers – developed a machine learning based predictive model on customer targeting