Case Study: Viral Marketing Strategy
Viral Marketing
Critical Future developed a Viral & guerilla marketing strategy, which involved (1) gaining access to high quality users at finance clubs in leading universities & business schools, (2) establishing a live debating feature to encourage users to share with friends via Whatsapp and create viral loop.
Sharewise quickly implemented new features and saw uplift in new user acquisition.
Challenge
Sharewise, a social trading platform, allows its users through its gamified platform to develop skills in trading.
This German originated platform had been successful at home country and was looking to expand its network within English speaking users.
Sharewise knew that the right marketing strategy would expand its community. Therefore, Sharewise cooperated with Critical Future, and used tailor-made viral and guerilla marketing strategy to gain access to high quality users at finance clubs in leading universities and business schools. It also established a live debating feature to engage with more users and create viral loop. Sharewise saw immediate uplift in new-user acquisition.
What Critical Future did
Our solutions:
Engaging with key users: We identified market-specific users to engage with Shawise’s new platform.
Enabling dialogue and debate: We created new features for live debate to promote dialogue within Sharewise community.
Creating user-friendly platform: We introduced user-friendly features for a smooth and pleasant web-surfing experience.
Visible market expansion:
Critical Future saw the value that Sharewise’s platform could offer to various finance clubs. Using its strong academic network, Critical Future introduced the platform to leading universities and business schools. This cooperation was instant success as both parties immediately saw through the beneficial plan and began to work together closely. The platform gained immediate visibility among academic users. In addition, Critical Future assisted Sharewise in creating a live debate for the platform community. This feature allowed users to enter a debate with friends and colleagues via WhatsApp to create a viral loop.
Consultant feedback:
“Stefan is truly a great entrepreneur. Sharewise is an excellent business, and I enjoyed developing creative marketing solutions to grow this innovative business”. Vassilis Angelopoulos, Senior Consultant, Critical Future.
Client feedback:
“I really enjoyed working with you guys and your great ideas”. Stefan Nothegger, CEO, Sharewise.